KISME KITNA HAI DUM

"KISME KITNA HAI DUM"

On 23th Dec,2009,Celebrating Delhi retail team on winning sucess of contest "kisme kitna hai dum" with CEO Mr.Kapil Agrawal,COO Mr.Nitin Arora and Vice President-Sales Mr.Pradeep Alag at "PIND-BALUCHI" in Gurgaon

Objective-"To increase the Reach and hit the volume objective, an aggressive / eye-catching Retail Sales contest for Delhi."

In contest ,there was two team .

Teams:-

Rajputana Rifles – Headed by General Ranjot Singh Bhati.

Battle Field – West Delhi (Retail)Supported By – West Delhi Retail Team.

Sikh Regiment - Headed by General Gurjeet Singh Gambhir

Battle Field – Rest Of Delhi (Retail)

Supported By – South,Central,East & North Delhi Retail Team.

WINNER-Sikh Regiment .

INTRODUCTION OF ICE-CREAM

INTRODUCTION OF ICE-CREAM:-

Basically the ice-cream business comes under FMCG sector. It refers to the Fast Moving Consumer Goods which are non-durable and daily use products.It is also called as consumer packed goods industry. It deals in five segments, Personal care, Household care, Food & Beverage, Stationary and Oral care. FMCG sector is an evergreen sector and there is no chance of downfall or huge recession in this sector. Vast rural market, consumer’s increasing spending power, increasing of population and entrance of MNC’s in FMCG sector are indicate the upcoming great opportunity in this sector.

In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18.1 bn. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry. Around 70 per cent of the total households in India (188 million) reside in the rural areas. The total number of rural households is expected to rise from 135 million in 2001-02 to 153 million in 2009-10.

Ice-Cream segment of FMCG:-

Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs.20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India. Now a days, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India.

As the demand of Ice-cream is increasing in India but the market of Ice-cream is not as much as it’s share in US and some other foreign countries. According to the survey of Motilal Oshwal, In the present time, the per capita consumption of Ice-cream in india is US $0.2 which is US $49 in USA and US $33 in Germany.

The per capita consumption of Ice-cream in India is only US $0.2 which is much smaller than the same in USA, But the main thing is the increasing opportunities for Ice-cream trade.

MAJOR FACTORS:-

1. The broad market of semi urban market .
2. Least no. of competition.
3. Increase in consumption level of people.
4. Favorable climate for ice-cream in India.
5. GDP growth and growth in per capita income.

We can get all the datas regarding the per capita income of India.
The GDP of India is increasing in the last 5 years. It has brought a remarkable change in the spending habits of consumers, It has move the consumers preferences from economic to premium products. In those days, people unhasitantly wants to spend money on good and quality products. It has been a gain for food and beverage industry. As the result the ice cream industry is also improving and it develops at an increasing rate.


MAJOR PLAYERS OF ICE-CREAM IN INDIA:-

At the present time, there are six major companies are working in this trade at the national level, including two MNC . Except of it there are many other local companies are engaged in dealing with ice-cream in different states of India. The details of these companies are given as follows:-

1. Hindustan Unilever Ltd. (Kwality Walls)
CEO-Mr. Nitin Pranjape
Major brand- Kwality.
Net Turnover (march 2009)- Rs.250 cr .

2. Amul.
CEO-Mr. Partho Bhatoli.
Major Brand- Stamina.
Net Turnover-Rs.78 cr.

3. Mother Dairy.

Major Brand- Mother Dairy.
Net Turnover (march 2009)-105 cr.

4. Devyani Foods Industries Pvt. Ltd.
CEO-Mr. Kapil Agarwal
Major Brand- Cream Bell.
Net Turnover ( 2008)-80 cr.

5. Others.-There are some other companies in this trade which are Vadilal, Appu, Big once etc.

CREAM BELL ICE CREAM

Creambell is the most fastest ice cream brand of ice cream in India.Cream Bell Ice-Cream launched in various parts of India. Gained recognition in very short span of time and now is among the top 5 brands across India.

Devyani Food Industry is comes under RK Jaipuria group. It is generally known as RJ corporation. RJ Corp (India) started its dairy business in the year 2002 with pasteurized milk & ice cream under the headship of CEO, Mr Madhu Sudan Parikh. . Being a well-diversified organization, RJ Corp is primarily engaged in breweries, real estate, hospitality, healthcare, education, dairy, food services and retail and in the production of Dairy Milk Products like Ultra Heat Treated Milk, soft beverages with annual turnover of about 22 billion.

The company has huge operations of Pepsi, Costa Coffee, Pizza Hut, Beer, Ice Cream, Dairy and others in various countries across the globe. With the emergence of economic liberalization, Pepsi came to India in the year 1991 and with this Pepsi came to be partnered by various companies in their beverage business. Mr .Ravi Kant Jaipuria, Pepsi king is a promoter of group and a well-known Pepsi King. Being a professionally managed enterprise possess the largest distribution networks in Nepal and India of FMCG products. They also have various plants in countries like Africa and Asia.

Moreover, RJ Corp (India) is a jointure venture organization which is working in conjunction with “Sameer Agriculture & Livestock Ltd”. Sameer Group is a leading economic force in East Africa, with major investments and successful operating companies in all key business.

Vision It have a vision to be the significant player in the global dairy industry.

The company focuses on Asian & African Markets and looks forward to expansion these countries.

Markets:-

ASIA: Creambell Ice Cream have Plants located in North & West of India, Creambell network Present in Jammu & Kashmir, Himachal Pradesh, Punjab,Hariyana, Uttrakhand, Uttar Pradesh, Rajasthan, Gujarat, Madhya Pradesh,Chhatisgarh, Maharashtra, Bihar, Jharkhand, Andhra Pradesh, , Goa and Delhi.

AFRICA: Creambell Dairy have Plants located in Kampala (Uganda) and Nairobi (Kenya), Selling networks are present in Sri Lanka, Ethiopia, Uganda, Kenya, Central African Republic, Rwanda, Congo, Burundi, Tanzania, Angola, Zambia, Nigeria, Egypt, Sudan, Yemen, Oman, Saudi Arabia, Israel, Lebanon, Mauritius Countries. Largest Selling Fresh & UHT milk in Uganda & Significant share of the Yoghurt Business. Whole Milk Powder & Skimmed Moreover, RJ Corp (India) is a jointure venture organization which is working in conjunction with “Sameer Agriculture & Livestock Ltd”. We entered in to an agreement with the Government of Uganda that came into effect from 1 August 2006 so as to lease the assets of Dairy Corporation, Kampala. Sameer Group is a leading economic force in East Africa, with major investments and successful operating companies in all key business.