INNOVATIVE LOGO OF CREAMBELL ICECREAM

This innovative logo of Creambell icecream give massage for increasing market share and coverage of company.

Flavour of the month Aug,10.

The Flavour of the month at Parlours for August, 2010 is "Choco Coffee Almond Fudge".

The Power of Concentration.
This power can be described as focused attention. It is the ability to direct the attention to one single thought or subject, to the exclusion of everything else.
When our mind is focused, our energies are not dissipated on irrelevant activities or thoughts. This is why developing concentration is essential to anyone who aspires to take charge of his or her life. This skill is essential for every kind of success. Without it, our efforts get scattered, but with it, we can accomplish great things.
Concentration has many uses and benefits. It assists in studying and understanding faster, improves the memory, and helps in focusing on any task, job, activity or goal, and achieving it more easily and efficiently. It is also required for developing psychic powers, and is a powerful tool for the efficient use of creative visualization.
When this ability is developed, the mind obeys us more readily and does not engage in futile, negative thoughts or worries. We gain mental mastery and we experience true peace of mind.
This ability also plays an important role in meditation. Without it, the mind just jumps restlessly from one thought to another, not allowing us to meditate properly.
Do you now realize, why it is very important and worthwhile to develop and improve the ability to concentrate?
To develop this power you need to train and exercise it. Forget all your excuses about not having the time or being too busy. Do not say that the circumstances are not appropriate or that you cannot find a quiet place to exercise. With a little planning, desire and motivation you can always find the time to exercise each day, no matter how busy you are.

The Restless Mind
Thoughts claim our attention incessantly, and waste our time and energy on unimportant and useless matters. They actually rule our life. We have become so used to this slavery, that we take it for granted, and have become unconscious of this habit, except on certain occasions.
While breathing, we do not need to pay attention to each inhalation and exhalation. We become conscious of the process of breathing, only when we have some difficulty with breathing, such as when our nose is clogged, due to a cold, or when we are in an unventilated room.
It is the same with thinking. We become conscious of the constant onslaught of our thoughts, and of our inability to calm them down, only when we need to concentrate, solve a problem or study. We are also acutely aware of them when we have worries or fears.
Look at the following familiar situation. You need to study something for your job or for an exam. You sit comfortably on the sofa with the book in your hands and start reading. After a while you feel hungry and go to the kitchen to eat something.
You return to read, and then hear you people talking outside. You listen to them for several moments and then bring your attention back to the book.
After a while you feel restless and switch on the radio to listen to some music. You continue to read for a little while, and then remember something that happened yesterday, and you start thinking about it.
When you look at your watch, you are amazed to find out that one complete hour has passed and you have hardly read anything.
This is what happens when one lacks concentration. Imagine what you could have accomplished, if you could control your attention and focus your mind!
Work that requires physical strength, such as carrying heavy loads for example, develops physical strength. Yet, it is not as exercising daily to the gym in a systematic manner. It is the same with concentration. Reading, studying and trying to pay attention to what we do, develop some of this ability, but practicing exercises diligently each day is something else, it is like training in a gym.

Inner resistance to developing concentration

In order to develop this ability we have to train our minds. Most people think that concentration is a strenuous and tiring activity, and that it involves exertion and tension, which are difficult and unpleasant.
This belief starts at an early age. Parents and teachers expect children to study, do their homework and get good grades. This brings up in the children a feeling of being coerced and forced to do something they don't like doing. When they are too often told that they are not concentrating good enough, they develop a loathing for concentration, and often for studying too. These become associated with coercion, lack of freedom, doing something they do not like to do, and which is against their will. When they grow up, it is no wonder that their powers of concentration are weak, and they have no desire to strain their minds.
Though most people acknowledge the fact that good concentration is a great asset, yet most of them do nothing to strengthen it, mostly because they don't know how. Reading and thinking about its benefits, and about the reasons why it should be cultivated, can help to change the attitude toward it.
Concentration can be fun if approached in the right way. It should be practiced with joy, fun, optimism, and understanding of its great possibilities. It has to be approached in a positive manner and then success dawns.

The benefits of developing concentration

Sometimes you can find strong powers of concentration in yourself. When you really and earnestly want to excel in your studies, pass an important exam or solve a problem, this power becomes available to you. In such cases, it appears because of some need or desire, but developing it in a systematic way brings it under your control, and grants you the ability to use it intentionally, whenever you need it. To do so, you need to practice special exercises on a daily basis.
Here is what you can gain by developing this power:
-Control of your thoughts.
-The ability to focus your mind.
-Peace of mind.
-Freedom from futile and annoying thoughts.
-The ability to choose your thoughts.
-Better memory.
-Self-confidence.
-Inner strength.
-Will power.
-Decisiveness.
-The ability to study and comprehend more quickly.
-Inner happiness.
-Enhanced capability to develop psychic abilities.
-More powerful and efficient use of creative visualization.
-Enhanced ability to meditate.
-And much more...
Seems too good to be true? Develop the power of concentration and find out for yourself!
So what about starting to develop concentration power today?
In part two of this article you will find advice and exercises for developing and strengthening this ability.
The Power of Concentration - Part Two
Concentration Exercises
By Remez Sasson
Sharpening the needle of concentration requires practice, as everything else in life. Do you go to the gym? If you do, how many times during the week and for how long? Do you study a foreign language? If you do, how much time do you devote to it? Developing concentration is not different; training is required. Even ten minutes a day of concentration exercises will do you good.
The mind does not like discipline and will resist your efforts to discipline it. It loves its freedom more than anything else, and will try to stand in your way to master it, in any way it can. It will cause you to forget to do the exercises, tempt you to postpone performing them or make you feel too lazy. It will find many tricks to stop and disturb you, but you can and must be stronger.
You will find below, some simple concentration exercises to perform. Always remember that the choice is yours, to be a slave to the mind and its whims, or to be its master. By practicing mental exercises, it is possible to train the mind and master it, and put it in its proper place, as your servant, and not as your boss and master.
You are not the mind nor the thoughts that pass through it. Though it might be hard to accept this idea, the mind is not you, the real you, but only a tool that you use. It is an instrument, which has great value, but it has to be taught to obey you.
Most people believe that they are the mind, and erroneously believe that controlling the mind means holding themselves back and denying their freedom. They feel that controlling their mind is not natural, and that it is some sort of repression. These beliefs are not correct.
The proof that we are not the mind comes with training. Accept the idea in theory, and in time, as your control over your thoughts grows, you will know it as a fact. In reality, you, the real you, is the one mastering the mind. It is not the mind mastering itself.

Advice for Practicing The Concentration Exercises
Find a place where you can be alone and undisturbed. You can sit crossed legged on the floor if you can, or on a chair. Sit with your spine erect. Take a few calm deep breaths and then relax your body. Direct the attention to your body, and relax each muscle and part of it.
I will now give you some exercises to practice. Sit down to practice for about 10 minutes, and after a few weeks of training, lengthen the time to 15 minutes.
Start with the first exercise, practicing it daily, until you are able to do it without any distractions or forgetfulness, and without thinking about anything else, for at least three minutes. Every time you get distracted, start again, until the 10 or 15 minutes pass away. You have to be honest with yourself, and proceed to the next one, only after you are convinced that you have practiced it correctly and with full concentration.
No timetable can be given, as this may be frustrating. If for example, I tell you that a certain exercise has to completed in a week, two things may happen. You may get disappointed, if you cannot get the desired concentration within a week, or you may move on without practicing the exercise correctly. Mastering the exercises successfully might take days, weeks, months and sometimes even more.
Put your whole attention into the exercises, and do not think about anything else. Be careful not to fall asleep, daydream or think about other matters. The moment you find yourself thinking about something else, stop the exercise and start again. After you become proficient, lengthen the time, and if possible, include another session in the afternoon.
Do not attempt too much at the beginning, and don't try to perform them all at once. Go slowly, without overdoing them or tensing your brain.
If you find it too difficult, or thoughts distract you and make you think about other matters, don't despair. Everyone encounters difficulties along the way. If you persevere and never give up, in spite of difficulties and disturbances, success will crown your efforts. Remember, even those with powerful concentration had to exercise their minds.
It does not matter if your concentration is weak now, it can be developed and strengthened like any other ability, through training and investing the necessary time, energy and earnestness.
In time, you will find out that you can concentrate anywhere, anytime, no matter where you are. You will be able to focus your mind, think and function under the most trying circumstances, while remaining calm, relaxed and collected. The reward is worth the effort a thousand fold.
Now to the exercises. Some of them may be familiar to you, and some may seem too easy to perform. Some were taken from various sources, and others were created by me.
For full benefit, it is advisable that you practice each exercise for one additional week, after you are convinced that you are practicing it correctly and with full attention.

Concentration exercises
Exercise 1

Take a book and count the words in any one paragraph. Count them again to be sure that you have counted them correctly. Start with one paragraph and when it becomes easier, count the words in a whole page. Perform the counting mentally and only with your eyes, without pointing you finger at each word.

Exercise 2

Count backwards in your mind, from one hundred to one.

Exercise 3

Count in your mind from one hundred to one, skipping each three numbers, that is 100, 97, 94, etc.

Exercise 4

Choose an inspiring word, or just a simple sound, and repeat it silently in your mind for five minutes. When your mind can concentrate more easily, try to reach ten minutes of uninterrupted concentration.

Exercise 5

Take a fruit, an apple, orange, banana or any other fruit, and hold it in your hands. Examine the fruit from all its sides, while keeping your whole attention focused on it. Do not let yourself be carried away by irrelevant thoughts or associated thoughts that might arise, such as about the shop were you bought it, about how and where it was grown, its nutritive value, etc. Stay calm, while trying to ignore these thoughts and not be interested in them. Just look at the fruit, focus your attention on it without thinking about anything else, and examine its shape, smell, taste and the sensation it gives when touching and holding it.

Exercise 6

This is the same as exercise number 5, only that this time you visualize the fruit instead of looking at it. Start by looking at the fruit and examining it for about 2 minutes, just as in exercise number 5, and then do this one. Close your eyes, and try to see, smell, taste and touch the fruit in your imagination. Try to see a clear and well defined image. If the image becomes blurred, open your eyes, look at the fruit for a short while, and then close your eyes and continue the exercise. It might help if you imagine the fruit held in your hands, as in the previous exercise, or imagine it standing on a table.

Exercise 7

Take a small simple object such as a spoon, a fork, or a glass. Concentrate on one of these objects. Watch the object from all sides without any verbalization, that is, with no words in your mind. Just watch the object without thinking with words about it.

Exercise 8

After becoming proficient in the above exercises, you can come to this exercise. Draw a small geometrical figure, about three inches in size, such as a triangle, a rectangular or a circle, paint it with any color you wish, and concentrate on it. You should see only the figure, nothing else. Only the figure exists for you now, with no unrelated thoughts or any distractions. Try not to think with words during the exercise. Watch the figure in front of you and that's it. Try not to strain your eyes.

Exercise 9

The same as number 8, only this time visualize the figure with the eyes closed. As before, if you forget how the figure looks like, open your eyes for a few seconds and watch the figure and then close your eyes and continue with the exercise.

Exercise 10

The same as above in number 9 but the eyes open.

Exercise 11

Try for at least five minutes, to stay without thoughts. This exercise is to be attempted only after all the previous ones have been performed successfully. The previous exercises, if practiced correctly, will endow you with the ability to impose silence on your thoughts. In time it will become easier and easier.
______________________________________

The secret of success is constant practice. The more time you devote to the exercises the faster your success arrives. Go on gradually; ten minutes at the start and in time as you gain the ability to concentrate, give it more time. When you see that you are successful, you will begin to love the exercises, and in time they will become a habit. You will be able to concentrate your attention easily and effortlessly upon anything you want to concentrate on.

Are you jogging, exercising at the gym or studying a foreign language? How difficult it was in the start? How many times you wanted to quit? Yet, after a while you started to like what you were doing. It became a habit, needing no effort to perform. So it is with developing the power of concentration.

After some of time you will start to feel differently. It will be easier to concentrate. Your mind will be calm and relaxed, and you will radiate peace into your surroundings. Things, circumstances and events that used to agitate and anger you, will not influence your inner calmness. You will experience happiness, content and satisfaction, self-confidence and inner strength. You will be able to cope more easily and efficiently with the outer world.

You will feel a new form of consciousness growing in you, bringing you peace of mind. It may come every now and then for a brief moment, but in time it will grow and fill you completely. You will be able to make the mind work for you when you need its services, in a most efficient way. You will be able to silence it when its services are not needed.

I assure you, from personal experience, that the attitude to life and the reactions to events change after starting to practice concentration. It is some kind of automatic and gradual process. You come to know many things about the mind and how it functions, and you learn to deal with it efficiently.

The Power of Concentration.
This power can be described as focused attention. It is the ability to direct the attention to one single thought or subject, to the exclusion of everything else.
When our mind is focused, our energies are not dissipated on irrelevant activities or thoughts. This is why developing concentration is essential to anyone who aspires to take charge of his or her life. This skill is essential for every kind of success. Without it, our efforts get scattered, but with it, we can accomplish great things.
Concentration has many uses and benefits. It assists in studying and understanding faster, improves the memory, and helps in focusing on any task, job, activity or goal, and achieving it more easily and efficiently. It is also required for developing psychic powers, and is a powerful tool for the efficient use of creative visualization.
When this ability is developed, the mind obeys us more readily and does not engage in futile, negative thoughts or worries. We gain mental mastery and we experience true peace of mind.
This ability also plays an important role in meditation. Without it, the mind just jumps restlessly from one thought to another, not allowing us to meditate properly.
Do you now realize, why it is very important and worthwhile to develop and improve the ability to concentrate?
To develop this power you need to train and exercise it. Forget all your excuses about not having the time or being too busy. Do not say that the circumstances are not appropriate or that you cannot find a quiet place to exercise. With a little planning, desire and motivation you can always find the time to exercise each day, no matter how busy you are.

The Restless Mind
Thoughts claim our attention incessantly, and waste our time and energy on unimportant and useless matters. They actually rule our life. We have become so used to this slavery, that we take it for granted, and have become unconscious of this habit, except on certain occasions.
While breathing, we do not need to pay attention to each inhalation and exhalation. We become conscious of the process of breathing, only when we have some difficulty with breathing, such as when our nose is clogged, due to a cold, or when we are in an unventilated room.
It is the same with thinking. We become conscious of the constant onslaught of our thoughts, and of our inability to calm them down, only when we need to concentrate, solve a problem or study. We are also acutely aware of them when we have worries or fears.
Look at the following familiar situation. You need to study something for your job or for an exam. You sit comfortably on the sofa with the book in your hands and start reading. After a while you feel hungry and go to the kitchen to eat something.
You return to read, and then hear you people talking outside. You listen to them for several moments and then bring your attention back to the book.
After a while you feel restless and switch on the radio to listen to some music. You continue to read for a little while, and then remember something that happened yesterday, and you start thinking about it.
When you look at your watch, you are amazed to find out that one complete hour has passed and you have hardly read anything.
This is what happens when one lacks concentration. Imagine what you could have accomplished, if you could control your attention and focus your mind!
Work that requires physical strength, such as carrying heavy loads for example, develops physical strength. Yet, it is not as exercising daily to the gym in a systematic manner. It is the same with concentration. Reading, studying and trying to pay attention to what we do, develop some of this ability, but practicing exercises diligently each day is something else, it is like training in a gym.

Inner resistance to developing concentration

In order to develop this ability we have to train our minds. Most people think that concentration is a strenuous and tiring activity, and that it involves exertion and tension, which are difficult and unpleasant.
This belief starts at an early age. Parents and teachers expect children to study, do their homework and get good grades. This brings up in the children a feeling of being coerced and forced to do something they don't like doing. When they are too often told that they are not concentrating good enough, they develop a loathing for concentration, and often for studying too. These become associated with coercion, lack of freedom, doing something they do not like to do, and which is against their will. When they grow up, it is no wonder that their powers of concentration are weak, and they have no desire to strain their minds.
Though most people acknowledge the fact that good concentration is a great asset, yet most of them do nothing to strengthen it, mostly because they don't know how. Reading and thinking about its benefits, and about the reasons why it should be cultivated, can help to change the attitude toward it.
Concentration can be fun if approached in the right way. It should be practiced with joy, fun, optimism, and understanding of its great possibilities. It has to be approached in a positive manner and then success dawns.

The benefits of developing concentration

Sometimes you can find strong powers of concentration in yourself. When you really and earnestly want to excel in your studies, pass an important exam or solve a problem, this power becomes available to you. In such cases, it appears because of some need or desire, but developing it in a systematic way brings it under your control, and grants you the ability to use it intentionally, whenever you need it. To do so, you need to practice special exercises on a daily basis.
Here is what you can gain by developing this power:
-Control of your thoughts.
-The ability to focus your mind.
-Peace of mind.
-Freedom from futile and annoying thoughts.
-The ability to choose your thoughts.
-Better memory.
-Self-confidence.
-Inner strength.
-Will power.
-Decisiveness.
-The ability to study and comprehend more quickly.
-Inner happiness.
-Enhanced capability to develop psychic abilities.
-More powerful and efficient use of creative visualization.
-Enhanced ability to meditate.
-And much more...
Seems too good to be true? Develop the power of concentration and find out for yourself!
So what about starting to develop concentration power today?
In part two of this article you will find advice and exercises for developing and strengthening this ability.
The Power of Concentration - Part Two
Concentration Exercises
By Remez Sasson
Sharpening the needle of concentration requires practice, as everything else in life. Do you go to the gym? If you do, how many times during the week and for how long? Do you study a foreign language? If you do, how much time do you devote to it? Developing concentration is not different; training is required. Even ten minutes a day of concentration exercises will do you good.
The mind does not like discipline and will resist your efforts to discipline it. It loves its freedom more than anything else, and will try to stand in your way to master it, in any way it can. It will cause you to forget to do the exercises, tempt you to postpone performing them or make you feel too lazy. It will find many tricks to stop and disturb you, but you can and must be stronger.
You will find below, some simple concentration exercises to perform. Always remember that the choice is yours, to be a slave to the mind and its whims, or to be its master. By practicing mental exercises, it is possible to train the mind and master it, and put it in its proper place, as your servant, and not as your boss and master.
You are not the mind nor the thoughts that pass through it. Though it might be hard to accept this idea, the mind is not you, the real you, but only a tool that you use. It is an instrument, which has great value, but it has to be taught to obey you.
Most people believe that they are the mind, and erroneously believe that controlling the mind means holding themselves back and denying their freedom. They feel that controlling their mind is not natural, and that it is some sort of repression. These beliefs are not correct.
The proof that we are not the mind comes with training. Accept the idea in theory, and in time, as your control over your thoughts grows, you will know it as a fact. In reality, you, the real you, is the one mastering the mind. It is not the mind mastering itself.

Advice for Practicing The Concentration Exercises
Find a place where you can be alone and undisturbed. You can sit crossed legged on the floor if you can, or on a chair. Sit with your spine erect. Take a few calm deep breaths and then relax your body. Direct the attention to your body, and relax each muscle and part of it.
I will now give you some exercises to practice. Sit down to practice for about 10 minutes, and after a few weeks of training, lengthen the time to 15 minutes.
Start with the first exercise, practicing it daily, until you are able to do it without any distractions or forgetfulness, and without thinking about anything else, for at least three minutes. Every time you get distracted, start again, until the 10 or 15 minutes pass away. You have to be honest with yourself, and proceed to the next one, only after you are convinced that you have practiced it correctly and with full concentration.
No timetable can be given, as this may be frustrating. If for example, I tell you that a certain exercise has to completed in a week, two things may happen. You may get disappointed, if you cannot get the desired concentration within a week, or you may move on without practicing the exercise correctly. Mastering the exercises successfully might take days, weeks, months and sometimes even more.
Put your whole attention into the exercises, and do not think about anything else. Be careful not to fall asleep, daydream or think about other matters. The moment you find yourself thinking about something else, stop the exercise and start again. After you become proficient, lengthen the time, and if possible, include another session in the afternoon.
Do not attempt too much at the beginning, and don't try to perform them all at once. Go slowly, without overdoing them or tensing your brain.
If you find it too difficult, or thoughts distract you and make you think about other matters, don't despair. Everyone encounters difficulties along the way. If you persevere and never give up, in spite of difficulties and disturbances, success will crown your efforts. Remember, even those with powerful concentration had to exercise their minds.
It does not matter if your concentration is weak now, it can be developed and strengthened like any other ability, through training and investing the necessary time, energy and earnestness.
In time, you will find out that you can concentrate anywhere, anytime, no matter where you are. You will be able to focus your mind, think and function under the most trying circumstances, while remaining calm, relaxed and collected. The reward is worth the effort a thousand fold.
Now to the exercises. Some of them may be familiar to you, and some may seem too easy to perform. Some were taken from various sources, and others were created by me.
For full benefit, it is advisable that you practice each exercise for one additional week, after you are convinced that you are practicing it correctly and with full attention.

Concentration exercises
Exercise 1
Take a book and count the words in any one paragraph. Count them again to be sure that you have counted them correctly. Start with one paragraph and when it becomes easier, count the words in a whole page. Perform the counting mentally and only with your eyes, without pointing you finger at each word.
Exercise 2
Count backwards in your mind, from one hundred to one.
Exercise 3
Count in your mind from one hundred to one, skipping each three numbers, that is 100, 97, 94, etc.
Exercise 4
Choose an inspiring word, or just a simple sound, and repeat it silently in your mind for five minutes. When your mind can concentrate more easily, try to reach ten minutes of uninterrupted concentration.
Exercise 5
Take a fruit, an apple, orange, banana or any other fruit, and hold it in your hands. Examine the fruit from all its sides, while keeping your whole attention focused on it. Do not let yourself be carried away by irrelevant thoughts or associated thoughts that might arise, such as about the shop were you bought it, about how and where it was grown, its nutritive value, etc. Stay calm, while trying to ignore these thoughts and not be interested in them. Just look at the fruit, focus your attention on it without thinking about anything else, and examine its shape, smell, taste and the sensation it gives when touching and holding it.
Exercise 6
This is the same as exercise number 5, only that this time you visualize the fruit instead of looking at it. Start by looking at the fruit and examining it for about 2 minutes, just as in exercise number 5, and then do this one. Close your eyes, and try to see, smell, taste and touch the fruit in your imagination. Try to see a clear and well defined image. If the image becomes blurred, open your eyes, look at the fruit for a short while, and then close your eyes and continue the exercise. It might help if you imagine the fruit held in your hands, as in the previous exercise, or imagine it standing on a table.
Exercise 7
Take a small simple object such as a spoon, a fork, or a glass. Concentrate on one of these objects. Watch the object from all sides without any verbalization, that is, with no words in your mind. Just watch the object without thinking with words about it.
Exercise 8
After becoming proficient in the above exercises, you can come to this exercise. Draw a small geometrical figure, about three inches in size, such as a triangle, a rectangular or a circle, paint it with any color you wish, and concentrate on it. You should see only the figure, nothing else. Only the figure exists for you now, with no unrelated thoughts or any distractions. Try not to think with words during the exercise. Watch the figure in front of you and that's it. Try not to strain your eyes.
Exercise 9
The same as number 8, only this time visualize the figure with the eyes closed. As before, if you forget how the figure looks like, open your eyes for a few seconds and watch the figure and then close your eyes and continue with the exercise.
Exercise 10
The same as above in number 9 but the eyes open.
Exercise 11
Try for at least five minutes, to stay without thoughts. This exercise is to be attempted only after all the previous ones have been performed successfully. The previous exercises, if practiced correctly, will endow you with the ability to impose silence on your thoughts. In time it will become easier and easier.
______________________________________

The secret of success is constant practice. The more time you devote to the exercises the faster your success arrives. Go on gradually; ten minutes at the start and in time as you gain the ability to concentrate, give it more time. When you see that you are successful, you will begin to love the exercises, and in time they will become a habit. You will be able to concentrate your attention easily and effortlessly upon anything you want to concentrate on.
Are you jogging, exercising at the gym or studying a foreign language? How difficult it was in the start? How many times you wanted to quit? Yet, after a while you started to like what you were doing. It became a habit, needing no effort to perform. So it is with developing the power of concentration.
After some of time you will start to feel differently. It will be easier to concentrate. Your mind will be calm and relaxed, and you will radiate peace into your surroundings. Things, circumstances and events that used to agitate and anger you, will not influence your inner calmness. You will experience happiness, content and satisfaction, self-confidence and inner strength. You will be able to cope more easily and efficiently with the outer world.
You will feel a new form of consciousness growing in you, bringing you peace of mind. It may come every now and then for a brief moment, but in time it will grow and fill you completely. You will be able to make the mind work for you when you need its services, in a most efficient way. You will be able to silence it when its services are not needed.
I assure you, from personal experience, that the attitude to life and the reactions to events change after starting to practice concentration. It is some kind of automatic and gradual process. You come to know many things about the mind and how it functions, and you learn to deal with it efficiently.

GELATO VS. ICE CREAM

What's the difference between gelato and ice cream?

If you've ever visited Italy, you probably experienced creamy, delicious gelato. And maybe you assumed that the only reason it seemed richer and more intensely flavored than American ice cream back home was because you were enjoying it on the foot of the Spanish Steps in Rome, rather than on your couch back home.

But there are actually a few main differences between gelato and ice cream. To find out.

While ice cream legally has a minimum of 10 percent fat, gelato is made with a greater proportion of whole milk to cream, so it contains more like five to seven percent fat.

But don't expect to be able to get Italian gelateria-style results by making a gelato recipe in your home ice cream machine: Gelato is churned at a slower speed than ice cream, so it's denser because not as much air is whipped into the mixture. (Gelato contains about 25 to 30 percent air, while ice cream can contain as much as 50 percent air) Finally, while ice cream is typically served frozen, gelato is typically stored and served at a slightly warmer temperature, so it's not quite completely frozen.

As for that amazing, rich flavor,"Since there's not as much fat in gelato, it doesn't coat the mouth in the same way. So the flavors are more intense."

But one thing ice cream and gelato do have in common: you won't be able to resist just one more scoop!

HISTORY OF ICE-CREAM

#Nero (37-68 A.D.), The Roman Emperor, is said to have eaten a sort of water-ice.

#The Chinese claim that they have been making and consuming Ice Cream since ages.

#Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream recipes back with him to Venice.

#These were then introduced to the French by Italian chefs retinue of Catherine de¢ Medici when she married Henri II of France.

#Royal Ice Cellars were built in Mesopotamia in around 2000 B.C.

#These were used to cool wines and foods.

#During the late 1600s, The French King Louis XIV was known to have feasts with colored water-ice and liqueurs.

#Nicholas Lemery’s Recueil de curiositéz rares et nouvelles de plus admirables effets de la nature, published in 1674,contained the first recipe for flavored ices.

#The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.

#It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson.

#During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common.

#Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights.

#The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.

#Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due it’s texture and lightness.

#During the St. Louis World’s Fair in 1904, cones were used for the first time to serve Ice Cream.

#A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture.

#Today, it is popularly known as the ‘Softy’ ice cream.

#In the 1980s, the older, thicker ice creams made a comeback and were referred to as ‘Premium’ Ice Creams.

KISME KITNA HAI DUM

"KISME KITNA HAI DUM"

On 23th Dec,2009,Celebrating Delhi retail team on winning sucess of contest "kisme kitna hai dum" with CEO Mr.Kapil Agrawal,COO Mr.Nitin Arora and Vice President-Sales Mr.Pradeep Alag at "PIND-BALUCHI" in Gurgaon

Objective-"To increase the Reach and hit the volume objective, an aggressive / eye-catching Retail Sales contest for Delhi."

In contest ,there was two team .

Teams:-

Rajputana Rifles – Headed by General Ranjot Singh Bhati.

Battle Field – West Delhi (Retail)Supported By – West Delhi Retail Team.

Sikh Regiment - Headed by General Gurjeet Singh Gambhir

Battle Field – Rest Of Delhi (Retail)

Supported By – South,Central,East & North Delhi Retail Team.

WINNER-Sikh Regiment .